Evan Selinger and Kyle Powys Whyte

Nudging Cannot Solve Complex Policy Problems

European Journal of Risk Regulation 1/2012: pp. 26-31

€ 41,65 (including 19 % tax)

We deepen Adam Burgess’ insight that under current conditions nudging cannot solve complex policy problems reliably and without controversy. We do so by integrating his concerns about nudging into Braden Allenby and Daniel Sarewitz’s three-leveled model of the basic problems technology can address and generate. We use this model to explain why the UK experiment with nudging has revolved around techno-fixes with limited policy potential, and conclude that nudging is best seen as an emerging form of soft law.

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ISSN 16 19-52 72

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