3

EFFL 4|2006

Health Claims meet Bureaucracy
233



Health Claims meet Bureaucracy
The new European Regulation on Nutrition and Health Claims –
as Adopted on 16 May 2006 by the European Parliament


Moritz Hagenmeyer*


What's new pussycat? All quiet on the western front! But fresh legislation is approaching.
The more I see you, the more I want you? Definitely not: The European Health
Claims Regulation will make life increasingly complicated for food manufacturers wishing
to advertise the health related benefits of their products. The author outlines the regulation
as adopted by the European Parliament and points out the pitfalls, some more
obvious than others. He concludes that food marketing will not change very much in substance,
but that industry, scientists, authorities and lawyers will nonetheless have to cope
with considerably more work, because bureaucracy is what it's all about.


* Dr. Moritz Hagenmeyer is a Partner of the renowned German
food law firm KROHN Rechtsanwälte in Hamburg, Germany.